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CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation’s coolest brands, people and places.
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introducing u.s.
u.s. urbanites
a history of loft living
about lofts + live/work
goodwill charter
cool brand, who u.s?
sunday times - best company
best customer services award
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September 2006 saw the acknowledgement that Urban Spaces is one of the UK’s coolest brands. Standing on the stage with brands such as Aston Martin, Sony Ericsson, Saatchi Gallery, Asahi Beer and Topshop, a spokesperson for the CoolBrands programme said that the Urban Spaces “product speaks for itself. They’re not trying to be cool, they’re just doing what they do best.” We’re pretty chuffed.
If you do not have Quicktime installed, please click here >
View Cool Brands movie >
Definition of a CoolBrand: "CoolBrands are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have a sense of taste and style."
At its core is the CoolBrands Council who judge which brands have successfully created a cool reputation at this moment in time. This year’s council includes MTV presenter and Radio One DJ Trevor Nelson, designer Ben de Lisi and Dazed & Confused Editor Nicki Bidder. Adding a further dimension to the expert opinion and new for 2006, Superbrands has joined forces with YouGov, the UK’s most accurate research agency, to ask the consumers themselves which brands they rate as ‘CoolBrands’.
Cool Council 2006/07
Katherine Allen, TV Producer, Whizz Kid Productions
Ralph Ardill, Founder/CEO, The Brand Experience Consultancy
Niku Banaie, Managing Partner, Naked Communications
Damian Barr, Journalist, Author & Playwright
Nicki Bidder, Editor in Chief, Dazed & Confused
Tony Chambers, Creative Director, Wallpaper*
Jamie Clarke, Publishing Manager, Stuff magazine
Ben de Lisi, Fashion Designer
Ekow Eshun, Artistic Director, ICA
Tina Gaudoin, Style Director, The Saturday Times Magazine
Nicola Green, Head of PR, O2 UK
Andy Griffiths, Head of Communications (London), Diesel
Cozmo Jenks, Top British Milliner
Owen Lee & Gary Robinson, Creative Partners, Farm
Rupert Leigh, Brands & Bands Marketing Manager, Channelfly – Barfly, The Fly
Meritaten Mance, Co-Founder/Director, Kitchen Communications Ltd
Trevor Nelson, DJ
Mary Portas, Founding Partner/Creative Director, Yellowdoor
Alex Proud,Director, Proud Galleries Ltd
Alon Shulman, Chairman, World Famous Group
Donna Price, Chair Person, CoolBrands Council
Click on the links below to visit one of our fellow Cool Brands:
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